Financial

Selling your financial business—whether it’s an insurance agency, CPA firm, RIA practice, payroll company, or loan brokerage—is a major decision. At Zeal Business Brokers, we make the process smooth, confidential, and rewarding.

Here are the key steps to selling your financial business with us:

Step 1: Confidential Consultation & Evaluation

We meet with you privately to understand your business, goals, and timeline.

What We Do:

• Analyze your financials, contracts, and client base

• Identify your key value drivers (e.g., recurring revenue, AUM, renewal commissions)

• Provide a confidential, market-based valuation

Focus On:
financial business valuation, sell RIA practice, insurance agency value, CPA firm appraisal, how much is my book of business worth

Step 2: Prepare the Business for Sale

We help you package your business professionally to attract qualified buyers.

What We Help With:

• Clean up financials and normalize owner salary/add-backs

• Highlight growth potential and buyer synergies

• Draft a confidential information memo (CIM)

Focus On:
prepare insurance business for sale, exit planning for financial advisors, seller checklist for CPA firm, business prospectus for RIA

Step 3: Targeted Buyer Marketing

We promote your listing confidentially to our exclusive buyer network.

How We Market:

• Use niche platforms + direct outreach

• Tap into our database of licensed agents, CPAs, RIAs, PE firms, and aggregators

• Dual-language marketing (English & Chinese)

Focus On:

financial business for sale California, buyer for insurance book of business, CPA practice buyer, sell my financial advisory firm, Chinese buyers for US business

Step 4: Qualify Buyers & Manage NDAs

We screen all inquiries to protect your business identity and client data.

What We Do:

• Require signed Non-Disclosure Agreements

• Verify buyer qualifications (licenses, experience, funding)

• Conduct background checks if necessary

Focus On:
confidential business sale, protect clients during business sale, qualified buyers for CPA firm, licensed buyer for insurance agency

Step 5: Buyer Meetings & Offer Negotiation

We arrange discreet meetings and help you review offers with confidence.

What We Assist With:

• Host Zoom or in-person meetings with serious buyers

• Compare deal structures: asset vs. stock sale, cash vs. earn-out

• Negotiate favorable price, terms, and transition plans

Focus On:
negotiate financial business sale, earn-out vs. upfront payment, how to sell RIA with AUM transition, sell insurance business with renewals

Step 6: Due Diligence & Legal Support

Once you accept an offer, we guide you through the due diligence and legal process.

Support Includes:

• Coordinate CPA and attorney review

• Help gather due diligence documents (tax returns, contracts, client lists)

• Assist with license transfers and client communication

Focus On:
due diligence checklist for business sale, legal documents for selling CPA firm, insurance agency sale process, DRE or NMLS license transfer

Step 7: Closing & Transition Support

We oversee closing and help ensure a smooth handoff to the buyer.

Our Role:

• Coordinate final paperwork and escrow (if applicable)

• Advise on seller training periods and client introductions

• Support with retention strategies for employees or clients

Focus On:
sell financial business smoothly, closing business sale process, transition plan for CPA firm, insurance client retention after sale

BONUS: Post-Sale Planning

We’re here for you after the sale—whether you’re retiring, reinvesting, or starting a new chapter.

Ask us about:

• Capital gains tax deferral and 1031 Exchange strategies

• Referral income opportunities

• Buying another business or franchise